As your women’s gear rep, I want to reflect on some of your best customers- the FASTINISTAS  (awesome term coined by Sarah Bowen Shea in last August’s issue of Runner’s World Magazine)

If you’ve been following this trend, FASTINISTAS are women who want running/active wear that is functional, flattering and FUN!!  What first drew me to Sweaty Bands years ago was the function– a headband that keeps my hair out of my face and WILL NOT SLIP OFF!!!  The Fun and Pretty of it was just icing on the cake!  When I discovered Running Skirts, it was the same thing — I was sick of my shorts chafing and riding up… the pockets for the gels were also pretty cool… and the Pretty and Fun was just additional!  Fastinistas are all ages and styles. I don’t really fancy myself as a SHOPPER– I loathe the mall (and  I know that I am in good company here!)  but a trip to my local running specialty retailer or outdoor store? SO MUCH FUN.  As many of you know, it pays to cater to your local Fastinistas by carrying fun and functional products for women, and keeping your Sweaty Bands rack well stocked with the newest bands all the time!!

Who are these FASTINISTAS?   I like looking back at myself at 7 weeks pregnant in this photo from the FASTINISTA article! Ah, the old days.

I love these FASTINISTAS below…. coach Naomi Appel and her students from the Loomis Chaffee School in Connecticut wearing matching Sweaty Bands at the Run to Remember Half Marathon in Boston on Memorial Day Weekend. Way to go GIRLS on your first half marathon!!!!THESE are your customers!!  Shana and her friends- winners of this year’s Cape Cod Ragnar!  All wearing Sweaty Bands and Running Skirts:

And Shana and her friends can’t get enough- racing again today:

So….what’s new in the world of Sweaty Bands?  TWO nice shout outs on THE TODAY SHOW in the past few weeks!!

There will be a new website debuting later this month– stay tuned!!

And, as usual, there are  a nice bunch of new Sweaty styles to keep your Fastinistas satisfied:  check them out!

Please contact me for help with a reorder– I’m more than happy to help!!!  Keep your Sweaty Bands fresh and stocked well for the busy summer season! The Fastinistas are coming shopping     Love this sweet Sweaty picture from my sister at Truckieloo Photography…  TruckieLoo Photography, Vermont Pet and Lifestyle Photographer

Running Skirts, another line that I rep in the Rocky Mt./Texas territories, also continues to appeal to Fastinistas everywhere-

Check out this great segment on San Diego CW 6 morning news last week!

Marathon Fashion and Function | San Diego 6 | SD6 in the Morning.

Please contact me if you need any help with orders or reorders!  I’m always happy to help!